Brandless’ pop-up shop conveyed the brand’s mission

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12 December 2018 à 11h57

Updated on 10 May 2019 à 16h30

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1 minute

Publication: 12 December 2018 à 11h57, Updated on 10 May 2019 à 16h30

Reading time: 1 minute

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Publication

12 December 2018 à 11h57

Updated on 10 May 2019 à 16h30

Reading time

1 minute

Publication: 12 December 2018 à 11h57, Updated on 10 May 2019 à 16h30

Reading time: 1 minute

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Brandless, a San Francisco-based start-up opened in November a “pop-up with purpose” store in New York City in the trendy Meatpacking District. Brandless sells “better for you” groceries and other items (beauty products) all priced at $3. The online retailer was aiming to communicate on the company’s social mission. The pop-up included a bamboo forest display explaining how tree-free paper goods can be made from sugarcane and bamboo grasses, and a fair-trade coffee bar. Furthermore,

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