“Brands pay a monthly membership fee to appear on the Showfields platform”

Featured image of the article “Brands pay a monthly membership fee to appear on the Showfields platform”
Mind Retail spoke with Tal Zvi Nathanael, C.E.O. and founder of the innovative Showfields retailer. He invented a data-centric business model, which lowers entry barriers to entry for brands. He has a new partnership offer for department stores.
Enjoy this article for free while you’re in your trial period
You have access to our content for 15 days

Can you introduce the Showfields brand? 

Tal Zvi Nathanael: We started Showfields in 2019, and we currently have 2 stores in New York and Miami, both in the high-profile areas of Soho and Lincoln Road. Occupying nearly1,500 sq.m of sales area across 2 floors, each shop has an area dedicated to art, F&B, a bar and a modular event space. We host about 80 brands like Devialet, Silk, Azura or Neon Lace from emerging start-ups across fashion, beauty, home decor, jewellery, and technology. We curate n

You are reading this article thanks to your trial period.
Explore new horizons by checking out our other verticals:
You are reading this article thanks to your subscription to Mind Retail.
Explore new horizons by checking out our other verticals:
Do you have information to share with us?
Our other services
Research
Conducting customized studies: benchmarks, overviews, personalized newsletters, white label content.
See more
Training courses
Our training courses & masterclasses: short formats for management, executive coaching, and skills development for junior profiles.
See more
Events
Our networking activities: half-day conferences dedicated to industry issues and open to the entire ecosystem.
See more
What you absolutely must read this week
The essential content of the week selected by the editorial team.
See all
Personalised pricing: Europe keeps a low profile while New York forces retailers to be transparent
In the State of New York, unprecedented legislation has come into force requiring retailers using personalised pricing algorithms to inform consumers. While the NRF is seeking to counter its...
12 December 2025
Carmila join forces with Unlimitail and JCDecaux to equip 252 malls
On December 9, Carrefour and Carmila signed a partnership with Unlimitail and JCDecaux to create a retail media network combining indoor DOOH and outdoor OOH across their sites in France and...
12 December 2025
Coupang’s C.E.O. resigns after data leak of 33.7 million customers
On December 10, Park Dae-Jun, CEO of South Korean e-commerce retailer Coupang (2024 revenue: US$31.5 billion up by 29%) resigned. The cause was a security breach that exposed the personal...
12 December 2025
Kroger compensates Ocado with US$350 million and scales back robotic warehouses
After improving net margin in 2024, Kroger is closing several automated Ocado warehouses. The strategy is to strengthen in-store picking and delivery partnerships with DoorDash Instacart and Uber...
12 December 2025
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Payment: a lever for retail innovation
This month, our editorial team highlights how innovation is taking shape around payment. This key stage, enabling turnover to be collected by retailers, is at the heart of numerous pilots and...
28 November 2025
2
Leroy Merlin and Aroma‑Zone launch in‑store analytics pilots with XXII
French retail tech XXII, which aims to become the Google Analytics and Contentsquare of physical stores, has already signed with 15 retailers and shopping centres, mind Retail learned. A year...
5 December 2025
3
How Maison 123 generated €420,000 on WhatsApp in 5 months
Riding on a reduction in Meta’s commercial policy, Wax start‑up specialised in WhatsApp engagement, is gaining ground, capitalising on messaging as a customer acquisition and retention channel in...
3 December 2025
4
Laurent Hugou (Les Mousquetaires): “With Diebold’s camera system, shrinkage at self-check-out is reduced by a third”
Shift towards an omnichannel payment service provider, roll-out of mobile payment and Diebold’s computer vision solution for self-checkout, impact of one-click payment on online sales, adoption of...
11 December 2025
5
Retail media: Marionnaud bets on print with Figaro to boost drive-to-store
According to our sources, Marionnaud’s beauty retailer will expand an advertising unit into 3 new countries in 2026 and is launching another retail media lever in the French key market. The goal...
26 November 2025
6
Retail tech mapping 2025: 42% of start-ups already profitable, 53% aiming for breakeven within 3 years
In their final update for 2025 covering retail tech mapping, FDJ Ventures and France Digitale present new challenges for French retail start-ups. These include financing, slowing company creation...
10 December 2025