Shares of country’s big mall operators like CCP or BR Malls Participacoes SA have sunk this year, a fall of 19%. However, executives say the threat of e-commerce is exaggerated. A better mix of non-retail tenants in malls, the high costs of shipping goods to customers in Brazil and the reputation of malls as public spaces which are safe from crime should allow malls to continue to thrive, compared to the U.S.A. “Close to 50% of gross leasable area here is not retail. It’s dining and
…Brazil mall executives do not fear e-commerce
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