Bricoman : just launched, payment by bank transfer takes off in stores

Featured image of the article Bricoman : just launched, payment by bank transfer takes off in stores

An article by Sophie Baqué

Publication

14 October 2022 à 10h58

Updated on 21 October 2022 à 21h31

Reading time

2 minutes

Publication: 14 October 2022 à 10h58, Updated on 21 October 2022 à 21h31

Reading time: 2 minutes

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An article by Sophie Baqué

Publication

14 October 2022 à 10h58

Updated on 21 October 2022 à 21h31

Reading time

2 minutes

Publication: 14 October 2022 à 10h58, Updated on 21 October 2022 à 21h31

Reading time: 2 minutes

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On 24 August 2022, the D.I.Y. chain Bricoman dedicated to trade and professional customers (38 stores in France, €730 million turnover in 2021) decided to add payment by bank transfer on its website www.bricoman.fr. The company had launched the same service in stores on June, 2. The results obtained, on the Web and in stores, are as follows.

In September, payment by bank transfer represented 5% of Web sales. In stores, about 1 in 7 customers chose this payment mean, Pierre Lippens,...

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