Burdened with €9.5 billion in debt, Kering sells beauty division to L’Oréal

An article by Morgane Monteiro

Publication

27 October 2025 à 08h51

Reading time

3 minutes

Publication: 27 October 2025 à 08h51

Reading time: 3 minutes

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An article by Morgane Monteiro

Publication

27 October 2025 à 08h51

Reading time

3 minutes

Publication: 27 October 2025 à 08h51

Reading time: 3 minutes

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After being singled out by the European Commission for price fixing with Gucci, the Kering group announced the sale of beauty division to L’Oréal for 4 billion euros on October 20. The transaction, scheduled for completion by July 2026, includes the sale of the luxury fragrance brand Creed and a 50-year license for Kering’s other brands. For Gucci, this license will take effect in 2028, when the previous license held by Coty expires. The agreement includes the creation of a 50-50 joint...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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