Calzedonia and Intimissimi launch on Tmall.

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19 September 2017 à 13h57

Updated on 10 May 2019 à 17h38

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1 minute

Publication: 19 September 2017 à 13h57, Updated on 10 May 2019 à 17h38

Reading time: 1 minute

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Publication

19 September 2017 à 13h57

Updated on 10 May 2019 à 17h38

Reading time

1 minute

Publication: 19 September 2017 à 13h57, Updated on 10 May 2019 à 17h38

Reading time: 1 minute

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In September 2017, both Italian brands are selling on the Chinese online platform owned by Alibaba. In July, the struggling U.S. fashion retailer Abercrombie also started selling on Tmall, eager to target Asian consumers in their twenties. Alibaba is a good fit with 75% of its users aged under 35. Abercrombie has yet to establish a new creative and marketing brand to match the expectations of Chinese Millennials. Accenture estimates that 60% of global Millennials live in the Asia-Pacific...

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