Can Amazon do with fashion what it did with books ?

Publication

26 February 2018 à 17h35

Updated on 10 May 2019 à 17h20

Reading time

2 minutes

Publication: 26 February 2018 à 17h35, Updated on 10 May 2019 à 17h20

Reading time: 2 minutes

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Publication

26 February 2018 à 17h35

Updated on 10 May 2019 à 17h20

Reading time

2 minutes

Publication: 26 February 2018 à 17h35, Updated on 10 May 2019 à 17h20

Reading time: 2 minutes

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As Amazon.com became the world’s 6th biggest retailer by sales in 2016 (sales from the digital market place excluded), the core success of selling books will not be as straightforward when selling clothes online, predicts Nomura Consulting. As Amazon doesn’t publish details on sales by category, its fashion sales are estimated as higher than Wal-Mart’s and Macy’s, of US$25 billion and US$22 billion respectively. So far, the online giant does well with fashion basics (underwear, tee-shirts and j

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