Following a pilot at more than 500 McDonald’s restaurants in California, Florida and New York, table service increased the number of visitors and the average spending grew from US$5 to US$6, translating into a 5% increase in sales.
Customer satisfaction is also rising sharply, especially for families. Table service will be available for Boston, Chicago, Seattle, San Francisco and Washington, D.C., in early 2017.
In the U.S., McDonald’s is looking for balance between taste, price and speed,...
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