The Toronto-based company is adding frigid rooms to some of its stores where shoppers can test the luxury coats in temperatures as low as -25 degrees Celsius (-13 Fahrenheit). A Montreal location, which opened in mid-November, is the fifth to include the freezing dressing rooms, and Beijing will join later this year as the company rolls out its China expansion plan. Customers can stay as long as they want and get an extra kick from a wind-chill button.
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