The Canadian brand Lululemon Athletica specialises in yoga outfits (turnover of US$4 billion in 2019, 43% from e-commerce in the last quarter) is defying the gloom of the Covid-19 crisis, and reporting winning numbers. Over lockdown periods, consumers turned to healthier lifestyles, taking up in individual sports such as yoga or Pilates. Virtual working boosted a demand for casual clothing. In the quarter ended October 2020, Lululemon recorded net revenues of US$1.1 billion, an overall...
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