Carmila join forces with Unlimitail and JCDecaux to equip 252 malls

Featured image of the article Carmila join forces with Unlimitail and JCDecaux to equip 252 malls

An article by Morgane Monteiro

Publication

12 December 2025 à 17h20

Updated on 16 December 2025 à 00h07

Reading time

1 minute

Publication: 12 December 2025 à 17h20, Updated on 16 December 2025 à 00h07

Reading time: 1 minute

An article by Morgane Monteiro

Publication

12 December 2025 à 17h20

Updated on 16 December 2025 à 00h07

Reading time

1 minute

Publication: 12 December 2025 à 17h20, Updated on 16 December 2025 à 00h07

Reading time: 1 minute

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On December 9, Carrefour and Carmila signed a partnership with Unlimitail and JCDecaux to create a retail media network combining indoor DOOH and outdoor OOH across their sites in France and Spain. The aim is to modernise shopping malls and maximise advertising effectiveness through digital screens (75-inch LCD screens in galleries and 81-inch LED screens in access areas). The rollout will cover 252 shopping centres (161 in France and 91 in Spain). According to the statement, screens will be in

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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