Carrefour Banque: “The turnover generated by PASS cardholders is 2.4 times higher than other customers”

Featured image of the article Carrefour Banque: “The turnover generated by PASS cardholders is 2.4 times higher than other customers”
Between now and 2026, the Carrefour Group has set up an objective to accelerate the digital transformation of financial services. Orli Hazan, C.E.O. of Carrefour Banque since February 2021, presents the initial developments underway and the incoming projects: omnichannel banking, improving the subscription process, improving customer knowledge and BNPL.
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What does Carrefour Banque represent today in a few figures?

Carrefour Banque has been running for over 40 years, through the PASS Mastercard payment card, which gives access to numerous advantages in stores like discounts or dedicated checkouts. Backed by a credit reserve, this card also allows customers to benefit from payment facilities, for example to buy an electric bike in 10 instalments in hypermarkets, by pressing a special button on the Eftpos terminal.

Owned at 60% by Carrefour and at 4

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