Carrefour evaluates a grocery subscription program that includes Netflix

Featured image of the article Carrefour evaluates a grocery subscription program that includes Netflix

An article by Jean Michel De Marchi

Publication

19 January 2024 à 22h20

Updated on 22 January 2024 à 23h47

Reading time

1 minute

Publication: 19 January 2024 à 22h20, Updated on 22 January 2024 à 23h47

Reading time: 1 minute

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The food retailer wants to expand offerings to build customer loyalty, while the video-on-demand platform is looking for new ways to win customers.

An article by Jean Michel De Marchi

Publication

19 January 2024 à 22h20

Updated on 22 January 2024 à 23h47

Reading time

1 minute

Publication: 19 January 2024 à 22h20, Updated on 22 January 2024 à 23h47

Reading time: 1 minute

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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On January 15, 2024, Carrefour and Netflix announced that they were testing a partnership enabling customers in Bordeaux and Rouen, (two French cities with 108 supermarkets) to join a new subscription scheme called Carrefour Plus. For €5.99 a month, this gives Netflix Standard service including advertising, a 10% discount on 6,000 private labels products like F.M.C.G. and hygiene products plus free delivery for orders exceeding €60. As a comparison, Netflix’s ad-supported service usually...

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Featured image of the article Jean Michel De Marchi
Jean Michel De Marchi
Featured image of the article Jean Michel De Marchi
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