Jean Michel De Marchi

The world’s advertising duopoly is about to experience a historic shift. According to Emarketer forecasts, Meta should snatch Google, the advertising leader in net revenue by the end of 2026...

Advised by Heroiks media agency Heroiks, French grocery retailer Coopérative U chose 366 to produce a bespoke study and media plan to communicate a cooperative status as part of a brand...

On March 31, the French Competition Authority fined Apple (annual turnover: US$391 billion in the financial year ending September 2024, up 2% after a fall of 2.8% in 2023) €150 million for...

On November 11, financial transfer and payment network Western Union announced the launch of a retail media service, both in agencies and online. The American group aims to provide advertisers...

The food retailer wants to expand offerings to build customer loyalty, while the video-on-demand platform is looking for new ways to win customers.

In France, Castorama launched a chatbot that integrates three LLM models, based on Athena, the technological foundation developed by the Kingfisher Group. While customer data remains outside the...

On 18 July 2023, the German Schwarz Group (owner of Lidl and Kaufland) announced the immediate launch of an online retail media offering, in partnership with online advertising technology company...

On 15 June, Alexandre Bompard and Arthur Sadoun, C.E.O.s of Carrefour and Publicis respectively, presented the first stage of their partnership in online retail media at Vivatech. Announced in...