Jean Michel De Marchi

Latest articles by Jean Michel De Marchi

Retail media and digital advertising: Meta to outpace Google by 2026

The world’s advertising duopoly is about to experience a historic shift. According to Emarketer forecasts, Meta should snatch Google, the advertising leader in net revenue by the end of 2026...

27 April 2026

How Coopérative U strengthened local roots and combined brand content, research and video with 366

Advised by Heroiks media agency Heroiks, French grocery retailer Coopérative U chose 366 to produce a bespoke study and media plan to communicate a cooperative status as part of a brand...

27 April 2026

Advertising tracking: Apple ordered to pay €150 million fine for anti-competitive behaviour

On March 31, the French Competition Authority fined Apple (annual turnover: US$391 billion in the financial year ending September 2024, up 2% after a fall of 2.8% in 2023) €150 million for...

31 March 2025

Western Union takes turn in retail media

On November 11, financial transfer and payment network Western Union announced the launch of a retail media service, both in agencies and online. The American group aims to provide advertisers...

29 November 2024

Carrefour evaluates a grocery subscription program that includes Netflix

The food retailer wants to expand offerings to build customer loyalty, while the video-on-demand platform is looking for new ways to win customers.

19 January 2024

Castorama launches a chatbot boosted by generative AI

In France, Castorama launched a chatbot that integrates three LLM models, based on Athena, the technological foundation developed by the Kingfisher Group. While customer data remains outside the...

17 November 2023

Lidl launches a retail media business in Germany

On 18 July 2023, the German Schwarz Group (owner of Lidl and Kaufland) announced the immediate launch of an online retail media offering, in partnership with online advertising technology company...

2 August 2023

Retail media: Kingfisher, Rakuten, Galeries Lafayette and 10 other retailers join the Carrefour-Publicis joint venture

On 15 June, Alexandre Bompard and Arthur Sadoun, C.E.O.s of Carrefour and Publicis respectively, presented the first stage of their partnership in online retail media at Vivatech. Announced in...

19 June 2023

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Retail media: Fnac Darty, Klépierre and Médiaperformances accelerate on XXL screens and international expansion

As advertising formats arrive at high speed on LLMs, omnichannel retail media players are strengthening their offerings. While Klépierre has just signed with a new partner for 3D screens...

11 September 2026

Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”

The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...

10 September 2026

ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending

By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...

10 September 2026

With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era

With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...

9 September 2026

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Electronic shelf labels: why the US regulator threatens rollout

In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...

21 August 2026

E-commerce: click-through rate down by 5.4% since Google AIO launch in France

mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...

20 August 2026

From ChatGPT Ads to Amazon Alexa for Shopping: advertising in LLMs scales up in Europe

This summer, OpenAI successively rolled out its ChatGPT Ads platform in the UK and in 30 European countries. From formats used, CPM levels notably for FMCG products and the new role of GEO...

27 August 2026

With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era

With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...

9 September 2026

Facing SharkNinja’s hegemony, Carrefour and Darty gain ground on TikTok Shop

While Sephora follows in Ulta's footsteps on TikTok Shop in the US, mind Retail analyzed sellers performance in Q2 2026. Based on exclusive data from Lengow and Kalodata, this European market...

7 September 2026

Retail media & LLMs: navigating intent-driven and custom experiences

From store aisles to ChatGPT Ads placements, retail media is shifting away from traditional slots, formats and keywords toward intent-based targeting. Driven by lower access costs to LLMs, full...

31 August 2026