Carrefour partners with Brut to create a live broadcast shopping service

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18 February 2022 à 14h07

Updated on 21 October 2022 à 21h32

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Publication: 18 February 2022 à 14h07, Updated on 21 October 2022 à 21h32

Reading time: 1 minute

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Publication

18 February 2022 à 14h07

Updated on 21 October 2022 à 21h32

Reading time

1 minute

Publication: 18 February 2022 à 14h07, Updated on 21 October 2022 à 21h32

Reading time: 1 minute

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On Tuesday February 1st, in a joint statement, the video and social media Brut and the Carrefour Group announced a new joint venture.

Brut Shop is a new live shopping platform. Brut is the majority shareholder of the company, whose platform will facilitate online shopping by hosting live video events across social networks.

In October 2021, Brut, whose main revenue comes from advertising, launched a live content broadcasting platform (by selected creators), and was planning

…
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