Central Retail joins the world of immersive shopping

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2 November 2021 à 17h03

Updated on 17 November 2021 à 12h50

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1 minute

Publication: 2 November 2021 à 17h03, Updated on 17 November 2021 à 12h50

Reading time: 1 minute

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Publication

2 November 2021 à 17h03

Updated on 17 November 2021 à 12h50

Reading time

1 minute

Publication: 2 November 2021 à 17h03, Updated on 17 November 2021 à 12h50

Reading time: 1 minute

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Central Marketing Group, a subsidiary of Central Retail (Thailand’s No. 1 retailer, with sales of €4.7 billion in 2020), is banking on virtual reality and launching a virtual shopping mall in partnership with the AIS 5G telephone network.

This center is part of the V-Avenue.co platform, where other virtual malls are already operating. Examples are RS Mall, M Lifestore and Emporium. Virtual reality allows the customer to navigate through the entire space, visit the different outlets an

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