Chatbot: Bricorama enters generative AI via the painting category

An article by Sophie Baqué

Publication

1 December 2023 à 18h48

Updated on 5 December 2023 à 09h46

Reading time

3 minutes

Publication: 1 December 2023 à 18h48, Updated on 5 December 2023 à 09h46

Reading time: 3 minutes

With its new chatbot, Bricorama is opting for a pragmatic approach to painting projects. Based on two different versions of Chat GPT, it aims to enhance the average painting basket, in particular through the sale of complementary products.

An article by Sophie Baqué

Publication

1 December 2023 à 18h48

Updated on 5 December 2023 à 09h46

Reading time

3 minutes

Publication: 1 December 2023 à 18h48, Updated on 5 December 2023 à 09h46

Reading time: 3 minutes

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On November 28, the Bricorama D.I.Y. retailer, launched Paint, an AI-powered conversational agent, on its website to help customers with painting projects. As Large Langage Models, Bricorama is using OpenAI’s GPT-3.5 and 4 powered by Microsoft Azure. Paint was co-designed in 4 months by Accenture teams (via the Accenture Song technology agency), who started from direct customer pain. “We know that 70% of shoppers carry out painting projects, but over 35% don’t complete them because they...

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