As the use of OpenAI’s search engine becomes part of daily life for more than 40% of Internet users according to Yext, U.S. research firm Sensor Tower has analysed prompts related to shopping. At the end of June 2025, 10% of requests were already commerce-related, a share that is due to rise with Black Friday and the holiday season.
According to a study by Yext, conducted in partnership with Researchscape (2,237 e-shoppers in the U.S.A., the U.K., Germany and France who used AI or voice search engines to look for information in the past quarter), 43% of respondents use AI search tools at least once a day. The study, released on October 9, 2025, also found that 75% of respondents use AI more than they did a year ago. However, while 68% said they have already used these search tools for local searches (products and services), the relevance of AI engine results still falls short.
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Article authors
Sophie Baqué
Chief Editor of mind Retail