China. Beauty is back online

Publication

15 June 2020 à 14h57

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2 minutes

Publication: 15 June 2020 à 14h57

Reading time: 2 minutes

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Publication

15 June 2020 à 14h57

Reading time

2 minutes

Publication: 15 June 2020 à 14h57

Reading time: 2 minutes

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Despite the coronavirus crisis, which caused cosmetics sales to fall by 80% in February 2020, international retailers are betting on the Chinese online beauty market. On Alibaba‘s “Tmall Luxury Pavilion” platform, the luxury beauty section reported the strongest growth in May, with up to 200% growth on average per brand. Sales were boosted by the 520-festival celebrating Chinese Valentine’s Day. Yves Saint Laurent (No. 6 favourite make-up brand in China in 2019 according to Kantar) sold more th

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