China. Beauty is back online

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15 June 2020 à 14h57

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Publication: 15 June 2020 à 14h57

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15 June 2020 à 14h57

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Publication: 15 June 2020 à 14h57

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Despite the coronavirus crisis, which caused cosmetics sales to fall by 80% in February 2020, international retailers are betting on the Chinese online beauty market. On Alibaba‘s “Tmall Luxury Pavilion” platform, the luxury beauty section reported the strongest growth in May, with up to 200% growth on average per brand.

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