China buys into Parisian chic

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23 May 2017 à 20h28

Updated on 10 May 2019 à 17h47

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3 minutes

Publication: 23 May 2017 à 20h28, Updated on 10 May 2019 à 17h47

Reading time: 3 minutes

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Publication

23 May 2017 à 20h28

Updated on 10 May 2019 à 17h47

Reading time

3 minutes

Publication: 23 May 2017 à 20h28, Updated on 10 May 2019 à 17h47

Reading time: 3 minutes

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Combining luxury codes with fast creation cycles, inspired by the fast fashion giants such as Zara and H&M is the strategy of SMCP accessible luxury retailer, which owns Sandro, Maje and Claudie Pierlot stores. In 2016, sales of SMCP reached €786 million, up by 7.1% like-for-like via 1,223 stores in 36 countries.

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