CHINA IS NOW DECATHLON’S N°2 LARGEST MARKET

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In 2016, the sporting goods retailer Decathlon Group crossed the threshold of €10 billion in revenue (excluding VAT) via 1,176 stores worldwide including franchised units. Sales growth reached 4.4% on a like-for-like basis and 12% in total. The Group followed almost the same pace as in 2015, when Decathlon’s like-for-like sales increased by 5 %.

 

As Decathlon’s largest market, France remained n°1 with 301 stores at the end of 2016, accounting for one third of the group’s turnover with €3.3...

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