China: Sephora’s new social media

Publication

9 October 2018 à 10h03

Updated on 10 May 2019 à 16h42

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1 minute

Publication: 9 October 2018 à 10h03, Updated on 10 May 2019 à 16h42

Reading time: 1 minute

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Publication

9 October 2018 à 10h03

Updated on 10 May 2019 à 16h42

Reading time

1 minute

Publication: 9 October 2018 à 10h03, Updated on 10 May 2019 à 16h42

Reading time: 1 minute

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The French Beauty chain plans to open 20 new stores every year in China over the next 5 years. A new Asian flagship store in Shanghai will open later this year. Furthermore, Sephora aims to build a social community for beauty product lovers in China and recently launched a mini digital store hosted by WeChat, China’s most popular app.

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