China: Shunned by Gen Z, Pandora fails to recover

Featured image of the article China: Shunned by Gen Z, Pandora fails to recover

An article by Morgane Monteiro and Sophie Baqué

Publication

31 May 2024 à 14h22

Updated on 3 June 2024 à 16h41

Reading time

1 minute

Publication: 31 May 2024 à 14h22, Updated on 3 June 2024 à 16h41

Reading time: 1 minute

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An article by Morgane Monteiro and Sophie Baqué

Publication

31 May 2024 à 14h22

Updated on 3 June 2024 à 16h41

Reading time

1 minute

Publication: 31 May 2024 à 14h22, Updated on 3 June 2024 à 16h41

Reading time: 1 minute

Share
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Although very dynamic in the U.S.A. and in Europe, Danish retailer Pandora (sales of US$4.11 billion in 2023, up by 6%like-for-like, followed by a rise of 11% in Q1 2024 at US$980 million) is struggling in China. After a phase of Covid-19 closures, the brand reopened stores in January 2023 but has yet to find a recipe for recovery. On a comparable basis, Pandora’s sales in China fell by 17% in Q1 2024, following a 9% drop in 2023. While China is the world’s largest jewellery market...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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