China. Starbucks concentrates openings in smaller towns

Featured image of the article China. Starbucks concentrates openings in smaller towns
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7 February 2023 à 12h38

Updated on 10 February 2023 à 12h17

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2 minutes

Publication: 7 February 2023 à 12h38, Updated on 10 February 2023 à 12h17

Reading time: 2 minutes

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Publication

7 February 2023 à 12h38

Updated on 10 February 2023 à 12h17

Reading time

2 minutes

Publication: 7 February 2023 à 12h38, Updated on 10 February 2023 à 12h17

Reading time: 2 minutes

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Despite declining sales, Starbucks continues to heavily invest in China. Last year, Starbucks (2022 turnover of US$32.25 billion, up by 11%) opened 724 stores in the country, mainly in second-tier cities like Qingyuan in Guangdong.

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