China. Starbucks is aiming for 600 openings in 2021

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22 January 2021 à 11h57

Updated on 10 February 2023 à 12h09

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1 minute

Publication: 22 January 2021 à 11h57, Updated on 10 February 2023 à 12h09

Reading time: 1 minute

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Publication

22 January 2021 à 11h57

Updated on 10 February 2023 à 12h09

Reading time

1 minute

Publication: 22 January 2021 à 11h57, Updated on 10 February 2023 à 12h09

Reading time: 1 minute

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Starbucks (33,000 locations worldwide) is planning 600 openings in China in 2021. It will focus in particular on “walk-thru” locations, which allow customers to collect their orders after placing them online via their smartphone.

“Digital innovations launched in China throughout 2020, such as our mini WeChat programme, our enhanced loyalty programme and our partnership with Alibaba, have fuelled customer engagement and strong growth of Starbucks Rewards members,” said Kevin Johnson, Starbucks’ C.E.O. of the Group.

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