China. The future is in smaller and local community stores

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8 September 2020 à 19h29

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2 minutes

Publication: 8 September 2020 à 19h29

Reading time: 2 minutes

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Publication

8 September 2020 à 19h29

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Publication: 8 September 2020 à 19h29

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Urbanisation is driving the growth of new-generation convenience stores in China. According to the IGD (Institute of Grocery Distribution), Jonathan Wang, manager of 7FRESH (JD.com group), refers to them as “community stores”. He distinguishes between two formulas. A ‘minimarket is from 300 to 500 sq.m, for a catchment area of 500 meters to 1.5 km. A ‘compact’ is 1,000 sq.m, with examples like JD.com’s 7FFRESH that are quickly deploying with an omnichannel customer offer. These convenience stor

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