China’s home electrical market thrives… online

Publication

16 April 2018 à 12h52

Updated on 10 May 2019 à 17h09

Reading time

2 minutes

Publication: 16 April 2018 à 12h52, Updated on 10 May 2019 à 17h09

Reading time: 2 minutes

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Publication

16 April 2018 à 12h52

Updated on 10 May 2019 à 17h09

Reading time

2 minutes

Publication: 16 April 2018 à 12h52, Updated on 10 May 2019 à 17h09

Reading time: 2 minutes

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In China, where Dyson manufactures 100% of its home appliance products, high-end products such as handheld cordless vacuum cleaners are becoming increasingly popular. “In China, stick vacuums (with a drive engine integrated in the handle) sell better than cylinders”, said a Dyson executive. “As these machines are lighter and easier to use, people stop planning a clean of their house every week, but now tend to do it more often but for a shorter time”. Dyson’s uniquely designed air treatment ite

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