China’s rural regions boost online sales

Publication

3 July 2018 à 12h43

Updated on 10 May 2019 à 16h58

Reading time

1 minute

Publication: 3 July 2018 à 12h43, Updated on 10 May 2019 à 16h58

Reading time: 1 minute

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
Publication

3 July 2018 à 12h43

Updated on 10 May 2019 à 16h58

Reading time

1 minute

Publication: 3 July 2018 à 12h43, Updated on 10 May 2019 à 16h58

Reading time: 1 minute

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
Enjoy this article for free while you’re in your trial period
You have access to our content for 15 days
Explore the mind Retail subscription

According to the Ministry of Commerce, Chinese online sales reached US$194 billion in 2017, representing a year-on-year surge of 39%. According to the latest report from National Bureau of Statistics, the average disposable income per capita in China’s rural region increased by 8.6% year-on-year to US$2,066 per year, while consumption per capita also climbed 8.1% year-on-year to US$1,684. Approximately 50% of China’s 1.3 billion population live in rural areas.

Do you have information to share with us?
Contact us
Our other services
Research
Conducting customized studies: benchmarks, overviews, personalized newsletters, white label content.
See more
Training courses
Our training courses & masterclasses: short formats for management, executive coaching, and skills development for junior profiles.
See more
Events
Our networking activities: half-day conferences dedicated to industry issues and open to the entire ecosystem.
See more
What you absolutely must read this week
The essential content of the week selected by the editorial team.
See all
JD.com, Amazon Haul, Kaufland, Rakuten: Europe becomes new battleground for global marketplaces
In the U.S.A. sales of ultra-low-price marketplaces sourcing goods from Asia are declining, as parcels worth less than US$800 are now subject to customs duties and a flat tax. As a result, players...
30 October 2025
Shoprite adopts Yoobic solution for 3,600 stores and 160,000 employees
As announced in April in mind Retail, the African grocery retailer Shoprite has confirmed the rollout of the Yoobic application to optimise staff task management and anomaly detection in stores...
29 October 2025
Faced with debt and declining sales, Fossil files for bankruptcy
Competition from Apple and Samsung in the smartwatch segment, collapsing sales, customs tariffs… Cornered with a debt of US$179 million, Fossil has filed several bankruptcy petitions in the U.S.A...
29 October 2025
With turnover down by 5.3% over 9 months, URW announces departure of Jean-Marie Tritant
In parallel with the release of 2025 3rd quarter results showing decreasing sales, Unibail-Rodamco-Westfield is initiating a major governance change. Chairman Jean-Marie Tritant, will step down at...
27 October 2025
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Faced with debt and declining sales, Fossil files for bankruptcy
Competition from Apple and Samsung in the smartwatch segment, collapsing sales, customs tariffs… Cornered with a debt of US$179 million, Fossil has filed several bankruptcy petitions in the U.S.A...
29 October 2025
2
Lululemon, Ralph Lauren, Gap and Levi’s enter peak season with high stock levels
Faced with rising customs tariffs affecting US imports, several retailers have built up significant inventories. Over a year, the stocks of Gap, Levi’s, Lululemon, Ralph Lauren and Academy Sports...
27 October 2025
3
Casino : Jean-Charles Naouri tried for corruption and stock price manipulation
Two years after the French National Financial Prosecutor’s Office (PNF) concluded an investigation into Casino, the trial of Jean-Charles Naouri, C.E.O. of the retail group from 2005 to...
7 October 2025
4
EU: Omnibus bill stalled in Parliament
On October 22, MEPs rejected by a narrow majority the negotiating mandate that would have allowed trilogue negotiations to begin on the omnibus directive watering down the CSRD and duty of care...
27 October 2025
5
France and Italy urge Shein to reassess a business model
While Shein continues to spark controversy through partnerships with Pimkie and BHV department stores (SGM), Italy announced plans to introduce a tax on Asian e-commerce platforms. In France, the...
13 October 2025
6
[mind Exclusive] Casino lost lawsuit against Mediaposte
According to information from mind Media, the Casino group  failed to take legal action against the advertising print distribution specialist Mediaposte (a subsidiary of La Poste). The food...
21 October 2025