Christos Kalogerakis “Due to Covid, we sped up our e-commerce strategy for a new marketplace”

Publication

5 October 2020 à 11h13

Updated on 6 October 2020 à 11h08

Reading time

3 minutes

Publication: 5 October 2020 à 11h13, Updated on 6 October 2020 à 11h08

Reading time: 3 minutes

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Created in 2019 through the merger of Public (part of Olympia Group in Greece) and MediaMarkt Hellas (a subsidiary of German Ceconomy), PMM Group reported online sales growth by a factor of 9 during the Covid-19 lockdown. Christos Kalogerakis, C.E.O. of PMM Group (€460 million and 70 stores in 2019) explains to Global Retail News why he increased the deployment of an e-commerce strategy and developed a digital marketplace.
Publication

5 October 2020 à 11h13

Updated on 6 October 2020 à 11h08

Reading time

3 minutes

Publication: 5 October 2020 à 11h13, Updated on 6 October 2020 à 11h08

Reading time: 3 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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Please describe PMM Group.

PMM is a combination of two strong Greek retailers called Public and MediaMarkt. We are in a similar business to the French firm Fnac-Darty. We sell household appliances, consumer electronics and entertainment products. We consider the business to be closer to a modern, omnichannel platform (offering huge choice and an extended customer base) than to a traditional retailer. Only a platform like ours can support the different needs of a 1.5 million strong multichannel c

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