Created in 2019 through the merger of Public (part of Olympia Group in Greece) and MediaMarkt Hellas (a subsidiary of German Ceconomy), PMM Group reported online sales growth by a factor of 9 during the Covid-19 lockdown. Christos Kalogerakis, C.E.O. of PMM Group (€460 million and 70 stores in 2019) explains to Global Retail News why he increased the deployment of an e-commerce strategy and developed a digital marketplace.
Please describe PMM Group.
PMM is a combination of two strong Greek retailers called Public and MediaMarkt. We are in a similar business to the French firm Fnac-Darty. We sell household appliances, consumer electronics and entertainment products. We consider the business to be closer to a modern, omnichannel platform (offering huge choice and an extended customer base) than to a traditional retailer. Only a platform like ours can support the different needs of a 1.5 million strong multichannel c
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