CONCEPT OF THE MONTH – Shiseido Beauty Square: When beauty becomes a show

Publication

6 July 2020 à 16h39

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2 minutes

Publication: 6 July 2020 à 16h39

Reading time: 2 minutes

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Publication

6 July 2020 à 16h39

Reading time

2 minutes

Publication: 6 July 2020 à 16h39

Reading time: 2 minutes

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The Brand Zone offers a variety of products from Shiseido, Nars, Laura Mercier and others.

In mid-June, luxury cosmetics brand Shiseido (sales of US$2 billion in Q1 2020 ending March 31, down by 17.1% from the previous year) opened a new concept store in the Harajuku district of Tokyo, Japan. The new sales focus is aimed at young customer and visiting tourists. The Beauty Square is on the 1st floor of the With Harajuku shopping centre. Covering 793 sq.m, the unit is divided into 4 areas:...

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