Confidential. Citrus Ad to open an office in Dubai

An article by Sophie Baqué

Publication

6 December 2022 à 18h44

Updated on 9 December 2022 à 13h08

Reading time

1 minute

Publication: 6 December 2022 à 18h44, Updated on 9 December 2022 à 13h08

Reading time: 1 minute

An article by Sophie Baqué

Publication

6 December 2022 à 18h44

Updated on 9 December 2022 à 13h08

Reading time

1 minute

Publication: 6 December 2022 à 18h44, Updated on 9 December 2022 à 13h08

Reading time: 1 minute

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Advertising technology company Citrus Ad (owned by Publicis Group since 2021) is building a team in the United Arab Emirates. According to Alban Villani, C.E.O. EMEA, “We are in the process of setting up, and will accelerate in the first quarter of 2023”. Citrus Ad will target large e-commerce sites in the Middle East. Readers will know this market is dominated by Amazon (Souq.com), the Noon marketplace, with an offer ranging from food to electronics, and Namshi (fashion).

Note: In Europe,...

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Featured image of the article Sophie Baqué

Sophie Baqué

Featured image of the article Sophie Baqué

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