At Decathlon Belgium, the “We Play Circular” rental system is gaining ground. Launched initially with 70 families and two stores (Brussels and Antwerp), the second stage began in May 2023 in two stores (Antwerp and Alleur in Liège). “We’re going to launch it in a third and fourth store soon, and we’re increasing our subscriber base by 100 customers a month, to eventually reach 1,000 customers”, a confidential source told mind Retail. While 100% of the offer is eligible for rental (only...
[confidential] Decathlon Belgium wants to recruit 100 subscribers per month for a rental offer
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