[Confidential] In France, Picnic’s will end 2022 at around €28 million in sales

Featured image of the article [Confidential] In France, Picnic’s will end 2022 at around €28 million in sales

An article by Sophie Baqué

Publication

6 January 2023 à 10h10

Updated on 11 January 2024 à 18h55

Reading time

2 minutes

Publication: 6 January 2023 à 10h10, Updated on 11 January 2024 à 18h55

Reading time: 2 minutes

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Increase in frequency, conquest of Berlin and of the Paris region in Q1 2023, selective automation of fulfillment centres… While funding is tightening for quick-commerce companies, Picnic is continuing to expand.

An article by Sophie Baqué

Publication

6 January 2023 à 10h10

Updated on 11 January 2024 à 18h55

Reading time

2 minutes

Publication: 6 January 2023 à 10h10, Updated on 11 January 2024 à 18h55

Reading time: 2 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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End of December 2022, Picnic published its annual report for 2021. Contrary to the €1 billion turnover announced in April, annual sales reached €719 million. The net loss tripled to €114 million. According to Michiel Muller, Founder and also brother of the C.E.O. of Ahold Delhaize, this is due to the investment in the automated warehouse in Utrecht (€100 million). Picnic did not report any turnover trend for 2022, but said it is certain that the company will remain in the red. “An average...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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