![Featured image of the article [Confidential] In France, Picnic’s will end 2022 at around €28 million in sales](https://www.mind.eu.com/wp-content/uploads/sites/6/2023/01/PICNIC-photo-e-commerce.jpg)
Increase in frequency, conquest of Berlin and of the Paris region in Q1 2023, selective automation of fulfillment centres… While funding is tightening for quick-commerce companies, Picnic is continuing to expand.
End of December 2022, Picnic published its annual report for 2021. Contrary to the €1 billion turnover announced in April, annual sales reached €719 million. The net loss tripled to €114 million. According to Michiel Muller, Founder and also brother of the C.E.O. of Ahold Delhaize, this is due to the investment in the automated warehouse in Utrecht (€100 million). Picnic did not report any turnover trend for 2022, but said it is certain that the company will remain in the red. “An average payba
…Do you have information to share with us?
Article authors