![Featured image of the article [Confidential] In France, Picnic’s will end 2022 at around €28 million in sales](https://www.mind.eu.com/wp-content/uploads/sites/6/2023/01/PICNIC-photo-e-commerce.jpg)
Increase in frequency, conquest of Berlin and of the Paris region in Q1 2023, selective automation of fulfillment centres… While funding is tightening for quick-commerce companies, Picnic is continuing to expand.
End of December 2022, Picnic published its annual report for 2021. Contrary to the €1 billion turnover announced in April, annual sales reached €719 million. The net loss tripled to €114 million. According to Michiel Muller, Founder and also brother of the C.E.O. of Ahold Delhaize, this is due to the investment in the automated warehouse in Utrecht (€100 million). Picnic did not report any turnover trend for 2022, but said it is certain that the company will remain in the red. “An average payba
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Article authors
Sophie Baqué
Chief Editor of mind Retail