With 720 million daily active users and 4.5 billion products in the catalogue, Criteo wants to integrate with agentic commerce. Betting on proprietary data, the adtech company is testing integration of product recommendations directly into ChatGPT and Anthropic search engines.
On Tuesday 2 December, during the marketing event 20 years of Criteo, the adtech specialised in e‑commerce revealed work on a product recommendation service integrated into AI chatbots. “We are in discussion with some of the main LLM providers, and tests are currently underway with a leading AI platform”, explained Diarmuid Gill, CTO of Criteo. This technology relies on the MCP protocol which allows Criteo to develop proprietary AI agents. An array of tests presented during the morning were mad
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