With 720 million daily active users and 4.5 billion products in the catalogue, Criteo wants to integrate with agentic commerce. Betting on proprietary data, the adtech company is testing integration of product recommendations directly into ChatGPT and Anthropic search engines.
On Tuesday 2 December, during the marketing event 20 years of Criteo, the adtech specialised in e‑commerce revealed work on a product recommendation service integrated into AI chatbots.
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