D.I.Y. acceleates on digital tools

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6 July 2020 à 16h31

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1 minute

Publication: 6 July 2020 à 16h31

Reading time: 1 minute

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Publication

6 July 2020 à 16h31

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1 minute

Publication: 6 July 2020 à 16h31

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The D.I.Y. group Kingfisher announced a new strategic plan “Powered by Kingfisher” which places e-commerce at the heart of all business activities. This initiative plans to develop e-commerce beyond a current 8% share of the group’s total sales. Click & collect is notable for earning 62% of online sales for the 2019-2020 financial year. Kingfisher wants to build a smartphone / mobile and service-focused customer experience by leveraging customer data and analytics to customise content and offer

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