D.I.Y. All Leroy Merlin in 200 sq.m

Publication

10 September 2016 à 12h18

Updated on 10 May 2019 à 18h13

Reading time

1 minute

Publication: 10 September 2016 à 12h18, Updated on 10 May 2019 à 18h13

Reading time: 1 minute

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Publication

10 September 2016 à 12h18

Updated on 10 May 2019 à 18h13

Reading time

1 minute

Publication: 10 September 2016 à 12h18, Updated on 10 May 2019 à 18h13

Reading time: 1 minute

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In late September 2016, Leroy Merlin will open its 1st small store of only 200 sq.m in the city centre of Strasbourg, France. This D.I.Y. unit has 5 full-time employees and is much smaller than the standard Leroy Merlin stores in France with an 11,000-sq.m sales areas (Nielsen). It is within the mall of Rivetoile, managed by the Dutch property firm Wereldhave.
This new concept was invented in 12 months by a team of 10 employees. It targets consumers aged between 20 and 35, especially the...

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