D.I.Y. All Leroy Merlin in 200 sq.m

Publication

10 September 2016 à 12h18

Updated on 10 May 2019 à 18h13

Reading time

1 minute

Publication: 10 September 2016 à 12h18, Updated on 10 May 2019 à 18h13

Reading time: 1 minute

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
Publication

10 September 2016 à 12h18

Updated on 10 May 2019 à 18h13

Reading time

1 minute

Publication: 10 September 2016 à 12h18, Updated on 10 May 2019 à 18h13

Reading time: 1 minute

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
Enjoy this article for free while you’re in your trial period
You have access to our content for 15 days
Explore the mind Retail subscription

In late September 2016, Leroy Merlin will open its 1st small store of only 200 sq.m in the city centre of Strasbourg, France. This D.I.Y. unit has 5 full-time employees and is much smaller than the standard Leroy Merlin stores in France with an 11,000-sq.m sales areas (Nielsen). It is within the mall of Rivetoile, managed by the Dutch property firm Wereldhave.
This new concept was invented in 12 months by a team of 10 employees. It targets consumers aged between 20 and 35, especially

…
Do you have information to share with us?
Contact us
Our other services
mind Research
Strategic Intelligence: Tailored research and market analysis services to power your insights and back your strategic decisions.
See more
mind Days
Networking & Events: Half-day conferences covering key industry topics and open to the entire ecosystem.
See more
What you absolutely must read this week
The essential content of the week selected by the editorial team.
See all
Agentic commerce : After Stripe, Mirakl partners with JPMorgan Payments
On March 10, 2026, Mirakl and JPMorgan Payments (JPMP) unveiled a partnership to deploy agentic commerce by combining the Mirakl Nexus agentic orchestration platform with the U.S. bank’s...
16 March 2026
Aroma-Zone and Najar reveal the behind-the-scenes of a strategic partnership
As the adoption of AI results in increasing cost volatility for companies, mind Retail spoke in Monaco with Christelle Glaszer, Manager of Indirect Purchases at Aroma-Zone natural beauty retailer...
13 March 2026
Online authentification : Prelude expands a “message free” solution globally 
A competitor to Twilio, Vonage and Plivo, the French startup Prelude, which has 75 retail clients, is actively deploying Prelude Zero, an authentication method that requires no message delivery...
13 March 2026
Social media & age verification: Tech breaks the glass ceiling of precision
As an array of international governments restrict social networks access for teenagers under 15 or 16, new facial recognition technologies from Yoti, Persona and k-ID are making progress in...
13 March 2026
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Profound raises US$96 million in Series C funding, becoming a first GEO unicorn
Founded in 2024 in New York by James Cadwallader, GEO startup Profound raised US$96 million on February 24, 2026, in a Series C round led by Lightspeed Venture Partners, including Sequoia Capital...
25 February 2026
2
Klépierre, URW, Carmila: in 2025, retail media and services accounted for nearly 10% of net rental income
Published on February 12 and 19, annual financial results of the three major European property companies show that Klépierre, Unibail-Rodamco-Westfield, and Carmila are no longer singing from the...
24 February 2026