For 25 years, Google’s search experience hasn’t really changed, but now it’s undergoing a major transformation. Is Google losing market share to Microsoft Bing?
For some years, Google has been promoting a move towards so-called “long tail” queries (less in demand but more precise), that are more informational. However, until now, the tool hasn’t been able to offer satisfactory results for precise queries in a “spoken” tone. This is the type of query used by Generation Z. To offer a satisfactory response, the SGE is capable of gathering all precise information on a subject, scattered in several places which include information on websites, social networks, forums or press. For the moment, the SGE is being sold by Google more as a complement to traffic, which it couldn’t see because it couldn’t cover all the prisms. While there is a lot of hype around generative A.I., our market monitoring shows that Google is not losing market share to Bing. Admittedly, since the launch of a new version, Bing has gained 98 million users (up by 10%) but it did not affect Google’s hegemonic position (93% market share of global search).
