Deborah Van Dessel (Lagardère Travel Retail): “We are testing AI tools and prompts for store layout”

Deborah Van Dessel
Between global governance, local ambassador clubs and deployments at scale, Lagardère Travel Retail identified major operational gains thanks to AI, while other use cases reveal the current limits of a tool like Copilot. Exclusively for mind Retail, the Chief Transformation, IT, Supply Chain France and Board Member, Deborah Van Dessel discusses data and system harmonisation, prompt training challenges, and the upskilling of teams in integrating AI, all in an IT environment that remains highly heterogeneous.
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Lagardère Travel Retail has 4,971 stores in 51 countries. What governance surrounds AI?

Lagardère France is a subsidiary within a global entity called Lagardère Travel Retail. AI projects raise questions of security and data-related challenges, restricting the degree of freedom compared to at a corporate level. At a global level, two people are responsible for AI within the Strategy Department. They monitor, build awareness, test tools and launch projects for cross-functional use cases, which ar

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