Decathlon Hong Kong: a virtuous circle of lifetime returns with Adyen

Featured image of the article Decathlon Hong Kong: a virtuous circle of lifetime returns with Adyen

An article by Morgane Monteiro

Publication

19 August 2024 à 14h48

Updated on 23 August 2024 à 16h55

Reading time

1 minute

Publication: 19 August 2024 à 14h48, Updated on 23 August 2024 à 16h55

Reading time: 1 minute

An article by Morgane Monteiro

Publication

19 August 2024 à 14h48

Updated on 23 August 2024 à 16h55

Reading time

1 minute

Publication: 19 August 2024 à 14h48, Updated on 23 August 2024 à 16h55

Reading time: 1 minute

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At the NRF Big Show held in Singapore from June 11 to 13, Decathlon Hong Kong reported on the results of an unlimited returns policy, introduced in 2022 for members of the loyalty programme (free of charge). To automate returns for 8 stores and the website, the retailer (2023 sales: €15.6 billion, up 4.4%) decided to unify payment services under a partnership with Adyen in 2023. Thanks to buyer’s bank authentication, previous fraud caused by manual handling of product returns reduced....

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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