DECATHLON MAKES INROADS IN IVORY COAST

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12 January 2017 à 15h15

Updated on 10 May 2019 à 18h02

Reading time

2 minutes

Publication: 12 January 2017 à 15h15, Updated on 10 May 2019 à 18h02

Reading time: 2 minutes

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Publication

12 January 2017 à 15h15

Updated on 10 May 2019 à 18h02

Reading time

2 minutes

Publication: 12 January 2017 à 15h15, Updated on 10 May 2019 à 18h02

Reading time: 2 minutes

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The sales staff of the 1st Decathlon store in Ivory Coast

The sales staff of the 1st Decathlon store in Ivory
Coast

The Decathlon sporting goods retailer (turnover of €9.1 billion in 2015) has made its foray in Ivory Coast on December 10, 2016, in the city of Abidjan. The store has a sales area of 1,200 sq.m and it covers 30 types of sports, including fitness, tennis, running and team sports. To date, Decathlon products were available in the Ivory Coast via the Jumia e-commerce website. “This online pilot allowed us to test the Ivorian marke

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