Decathlon overdue in China

Publication

18 March 2019 à 11h24

Updated on 10 May 2019 à 16h13

Reading time

3 minutes

Publication: 18 March 2019 à 11h24, Updated on 10 May 2019 à 16h13

Reading time: 3 minutes

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Publication

18 March 2019 à 11h24

Updated on 10 May 2019 à 16h13

Reading time

3 minutes

Publication: 18 March 2019 à 11h24, Updated on 10 May 2019 à 16h13

Reading time: 3 minutes

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The world’s largest sporting goods retailer Decathlon reduced Chinese expansion by 50% in 2018. Sales volumes fell amidst an otherwise very dynamic Chinese sporting goods market. The Group opened 28 stores in 2018 (compared to 52 units one year earlier), ending the year with a total of 294 stores. China remains the 2nd largest market by store number after the domestic French market. Decathlon faces a fierce competition in China from digital marketplaces like Tmall and Anta, China’s leading spor

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