After a failed attempt to sell in the U.S. from 1999 to 2006, Decathlon has relaunched. It is about to open a website plus a “lab store” located in bustling Market Street, San Francisco. Covering 800 sq.m GLA, this hybrid store will include community andco-working spaces to nurture Decathlon’s creativity in the new U.S. market. […]
After a failed attempt to sell in the U.S. from 1999 to 2006, Decathlon has relaunched. It is about to open a website plus a “lab store” located in bustling Market Street, San Francisco. Covering 800 sq.m GLA, this hybrid store will include community andco-working spaces to nurture Decathlon’s creativity in the new U.S. market. With 67% of the €10 billion sales coming from international markets, but zero from North America, Decathlon is also working on a new store in Montreal (Mail C
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