In the last years, the French sporting goods retailer Decathlon used Spain to pilot smaller shops, but the chain has now expanded into a European landscape in order to rationalize retail sq.m. For the domestic French market, Decathlon will convert all 25 “Easy” units to the new concept named “Essentiel”, which covers between 1,000 sq.m and 2,000 sq.m. This is up to three times smaller than a typical full-range Decathlon store, and it includes exclusively private labels, with fitness
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