Eager to accelerate growth, the pure-player of limited edition sneakers Wethenew, signed up with Adsteroid, a specialist in performance advertising. The DNVB, which is about to make inroads in Germany and in Italy, wants to optimise investments on social networks.
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The French pure-player of limited edition sneakers Wethenew signed up with Adsteroid, a specialist in performance advertising. The DNVB, which was targeting €100 million in GMV by 2021, wants to optimise investments on social networks. Unlike most media agencies, which are paid a fee based on the advertiser’s budget, Adsteroid invests its own money in buying campaigns, and is paid on conversion to sale via a commission on orders.
“If we invest €10,000 on behalf of a brand and there is no...
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