Digital with brick & mortars is Apple’s bet for India.

Publication

26 February 2021 à 16h11

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1 minute

Publication: 26 February 2021 à 16h11

Reading time: 1 minute

Publication

26 February 2021 à 16h11

Reading time

1 minute

Publication: 26 February 2021 à 16h11

Reading time: 1 minute

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In Q4 2020, Apple doubled its market share in India to 4%, thanks to its e-commerce website launched in September 2020. The firm plans to open physical stores in India, starting with Mumbai, in order to be less dependent on third party vendors, and to improve customer experience and knowledge. Apple also continues to move previous Chinese production into India, Vietnam and Malaysia.

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