Lidl‘s parent company, Schwarz Group (2022 sales of €154.1 billion, up by 15.4% in one year), is moving ahead with plans to become a “made in Germany” cloud provider. Following in the footsteps of Amazon, which rents storage capacity built up for e-commerce activities via Amazon Web Services, Schwarz launched Stackit in 2022, a commercial brand for the IT branch called Schwarz Digit. Stackit markets cloud computing services to German SMEs and other B2B customers via two data centers located...
Discount giant Lidl wants to become a cloud provider
Following in the footsteps of Walmart, Amazon, Target, Ikea and Aldi, which are looking to secure and even make their IT infrastructure more profitable, Lidl's parent company is continuing a foray into the cloud market.
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